The Slice Story
Lizzie & Vanessa
Adelaide • 2024
Hi, hello!
We’re Vanessa & Lizzie, the co-founders of Slice.
Thanks for dropping by.
The Slice story technically began back in 2006. This is when we were introduced through a mutual friend, but a better place to start this story is 2012, when we both decided to move to London, unbeknownst to the other.
At this point in time, Vanessa was a frustrated journalist in Sydney (while her colleagues were chasing leads, she was asking questions like, “Why are we writing this? Who is reading this? Why are they reading it? How did they come to the page? Where are they going next?”) and Lizzie had just finished implementing a new ecommerce platform for the RAA in Adelaide.
Away from home in London, we clung to each other, forming a fast friendship over negronis we couldn’t afford and a shared love of the internet.
In London, we found ourselves working side-by-side at some of the UK’s leading comms and content agencies; Vanessa doing copywriting and content strategy, and Lizzie managing large content projects.
It was 2012, and it was around this time that brands started to realise they could no longer keep their audience engaged by just talking about themselves.
Over the next five years, we watched as brands demanded more and more content, often without a second thought to the audience, the purpose, the end goal of this content. We watched as large agencies turned a blind eye to this, continuing to charge clients exorbitant fees for content that would never have any sort of measurable impact.
We knew there had to be a better way.
In 2019, Slice was born. We’re a small, agile team who takes a considered approach to marketing and content creation.
We help you understand what problems need solving, and then we consider how content can solve that problem.
We don’t create content for content’s sake (even if you ask us to), and we make sure that everything we put into the world has a defined audience, clear purpose, and can be measured and tracked (because, otherwise, what’s the point?).
We work hard to not interrupt the conversations that your audience is having, but to join them seamlessly. We don’t talk brand-first, but audience-first, about the things that matter to them. We prioritise quality over quantity, and will always work to your budget, capabilities and team size. We’re ambitious – but we’re also realistic.
We can’t wait to work with you.
Why us?
We’re curious. We love the challenge of getting under the skin of the audience that we’re persuading, finding out what makes them tick, the joy of making them laugh or widen their eyes with surprise. We strive to look at the usual through unusual eyes, to create content that not only persuades but also entertains, educates and delights.
We’re curatorial. We’re a small, agile team who takes a considered approach to content creation. We help you understand what problems need solving, and then we consider how content can solve that problem. We don’t create content for content’s sake (even if you ask us to), and we make sure that everything we put into the world has a defined audience and clear purpose.
We’re collaborative. Our multi-talented team of writers, digital marketers, content producers and designers actively collaborate to find better solutions. We have a unique ability to bring people together and make exciting things happen. We work hard to create a culture of openness, generosity and shared knowledge. We always put our audience at the centre of our thinking, and base conversations around how we can solve a problem.
We’re observant. Organisations often miss opportunities to join trending conversations because they react to what’s going on, rather than being proactive or starting conversations themselves. We combat this by using our social channels as a listening tool – not just as a publishing platform – so that we can stay at the forefront of trending topics, tap into what our audience is talking about, and lead influential conversations.
We’re innovative. We’re relentless challengers, always in search of the new and constantly asking questions about different, better ways of thinking, doing and being. We think big and dare to defy convention. We encourage debate and encourage each other to challenge and question – both internally and externally.
